Restoring the Giants Mojo
May 2016, Revised May 2025
Last week’s piece jogged my memory about another incident that also took place at the Greenbrier Resort in White Sulphur Springs, West Virginia. My company had a rough spell in the early 80s that limited the destination for two of our meetings to the nearby Arrowood Conference Center in Rye brook, NY. In a word, modest, at best, Arrowood was a sad excuse for a resort.
Happily, my company’s fortunes vastly improved in the mid-1980s and the big brains decided to reward our Managing Directors with a conference at the Greenbrier.
We realized this meeting would be special. It seemed the firm had money to burn. The first night, before dinner, we followed a high-stepping college band from the hotel to the train station. What followed was a cocktail hour on a train trip to nowhere that consisted of vintage coaches and dome cars. Even the name tags we wore were totally upscale.
From 1987 until 2000, we attended eleven conferences at this swell facility. Most years, the event began on Monday morning and ended on Friday. Our firm was enlightened enough to make Thursday afternoons free time allowing the great majority of MDs to golf on one of The Greenbrier’s three exquisite 18-hole courses.
Being a miserable duffer, I didn’t need to suffer the embarrassment that would surely accompany any attempt I made to challenge these links. Tennis, too was out of the question. Instead, I made an appointment for the spa. Without question my favorite part of the treatment was the massage that concluded the spa experience. The Sulphur baths were the low point as they were just plain smelly and did nothing to enhance my mood or physical well-being.
Naturally, different masseuses brought their own talents and approaches to their craft and over the years I received superb treatment by both men and women that left me loose, relaxed and at as much at peace as was humanly possible.
Then there was 1993. Fortune introduced me to a short fellow with powerful arms and hands who introduced himself as Chet. We made small talk as Chet went to work. I learned he was a Mountaineer, a native-born West Virginian and true to his size and rough appearance, had once been a coal miner. I mentioned that I was from New York; the conversation went on – then from out of nowhere – he noted, “I worked on the Giants’ coach last year. That’s right, he was at the hotel and I worked on him.”
“Really,” I replied. “Do you remember his name? Was it Ray Hanley?” – The Giants previous the head coach.
“No, I don’t think so.” He paused, thought about it then floored me as he continued. “No, he just said he was the coach but that’s not his name. I remember him though because he stiffed me. I paid him back though. I’m part Cherokee and I put a curse on him and the team. They will not have success as long as the curse is on them.”
My head spun because of what I just heard. Chet couldn’t know how long I had been a season ticket holder, that the Giants had finished with a 6-10 record in 1992 and that Hanley and his staff had all been fired.
Instinctively, I wanted to ask him how much he’d want to lift the curse but I sensed that this would only make the situation worse. I had to be more nimble in my approach.
The massage ended and after I dressed, Chet returned with his personal log hand-written in a copy book. He pointed to a name revealing the culprit to be Rod Rust. Rod Rust, I thought to myself, not only did his “read and react” defense suck, he screwed all of us by being a cheapskate.
I put a good tip on the spa bill, standard practice at The Greenbrier, hustled to an ATM and withdrew a like amount in cash. I sealed it in an envelope and returned to the spa, asked for Chet and waited for him.
When he reached reception, I walked over, gave him the envelope while I looked him directly in the eye and said, “Chet, this is to make up for the shabby treatment you received.” I shook his hand and walked away.
It took awhile but the Giants went on to play in three more Super Bowls winning two.
The curse had been lifted.